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NICK SKELLON
Nick Skellon specialises in Marketing Strategy and Advanced Sales Techniques' Account Management helping companies to improve their performance in competitive markets by looking at their strategies and assisting them in establishing a sustainable competitive advantage.
Following a conference for National Express Trains Division, Richard Brown the CEO said, "Nick certainly gave my managers a lot to think about. I think some of them have gone back to the drawing board with their strategies as a result".
He has a wealth of experience to back up his advice having an enviable track record with a number of blue-chip FMCG companies including Mars Confectionery, Duracell Batteries, Rothmans, Golden Wonder and J N Nichols (Vimto) covering all areas of sales and marketing expertise.
Prior to his sales and marketing career Nick served as an officer with an infantry regiment and has been known to do his 'Sales and Marketing Warfare' presentation in full military gear with full sound effects.
This presentation looks at how the principles which guided the 'great captains' of the past 2,500 years can be applied to sales and marketing strategy.
This is an unusual, interesting and entertaining way of looking at a serious subject and is especially welcomed at sales conferences because of its competitive slant.
Nick has worked with many companies including: ABTA, Bae, Girobank, Mansell Plc, AITO, BT, IDV, Corgi, First Choice, Imminus and Booksellers' Association about which Chief Executive, Tim Godfrey, said "The delegates' reception to Nick's session was excellent. He had certainly done his home work on the industry and this came through loud and clear". Tony Coleman, Operations Director of First Choice Holidays summed up his opinion of Nick following a recent conference with "Brilliant. In fact better than brilliant".
He specialises in speaking at conferences on the following topics:
Sales and Marketing Warfare
How to survive in an increasingly competitive market
How to make your competitors followers
The demise of traditional 'mass' marketing
Why you don't have to be a giant to compete with one
The critical importance of differentiation
How to achieve customer loyalty via the building of
relationships
Why keeping existing customers should be a higher priority
for marketing departments than getting new ones.
Achieving sustainable competitive advantage via service
How to create and develop the key competencies you will need
in the future
How to create and develop genuine partnerships with your
major customers.
Keeping out the competition by developing partnerships
'Partnerships' the most over-used (and least understood)
word in business language today.
Improving personal effectiveness how to personalise your
sales presentations to match each individual customer's
personality.
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