TONY ANDERSON

With his experience at EasyJet and Egg, Tony Anderson is an acknowledged expert in the fields of Marketing,  Customer Service and Brand Building.

Tony is currently E-Commerce Director for a major company. He was formerly Retail Marketing Director at Egg plc where he was responsible for developing Egg's retail business into a world-beating proposition. 

Prior to Egg, Tony was initially Marketing Director of easyJet, responsible for the launch of the airline and its development. He was then Marketing Director of easyEverything and easyRentacar.

The author of 'Gorilla Marketing', Tony talks about taking on the big boys and winning, and proclaims 'the Internet is dead -long live the Internet.'

Tony is an honours graduate in Marketing and Modern Languages and holds a diploma in Finance from the Bocconi Business School in Milan.

In 1995 Tony was appointed Vice President of Sales and Marketing for easyJet and helped launch the company which, in two years has become a significant force in European aviation and a major UK brand name. 

In 1997 easyJet placed a $500m order for new Boeing aircraft which by the end of 1999 had tripled the size of the airline. The same year easyJet was shortlisted with Virgin Atlantic and the BBC for the Marketing Society's brand of the year award. 

In March 2000 Tony relinquished his position as Marketing Director easyGroup to join Egg (The internet Banking arm of Prudential) as Retail Marketing Director.

Tony began his working life with Midland Bank International where he was employed as a graduate trainee in the Aerospace and Shipping Corporate Finance Division. In 1988 Tony joined British Airways where he held a number of marketing positions in the UK and North America. In 1991 Tony left BA for Thomas Cook Corporate Headquarters where he managed key relationships with American Airlines and other global suppliers. In 1994 he ran Thomas Cook's New Product Development Unit which won awards, including the Sunday Times Multimedia award for the application of new technology within the travel sector.

Tony is fully media trained by Lowe Bell and has regularly appeared in news items with media organisations including BBC Television News, Channel 4 News, CNBC and CNN. He has also participated in radio debates with the BBC. Tony has spoken at a variety of industry conferences in the UK, Asia and Europe

Areas of Competence:

Brand Building

Direct Sell

Winning the PR Battle

Customer Service

New Product Development

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